Case · Fitz Roy Expediciones
From a 30-second website to being found on Google.
Fitz Roy Expediciones has guided treks in El Chaltén since 1995. Its website was slow, English-only and hard for Google to read. We audited it, fixed what was urgent and built a new one around what a trekker needs before they go.
fitzroyexpediciones.com.ar ↗- Client
- Trekking guides, El Chaltén
- Work
- SEO audit, new website, maps, content
- Languages
- English and Spanish
- New site live
- October 2026
A WordPress site that took 30 seconds to load.
- About 30 seconds to load and 3.8 s before the server even answered, with 21 scripts blocking the page and more than 3 MB per visit.
- English only, with no Spanish version and no language tags for Google.
- Booking buttons pointing nowhere, a test page indexed, errors in the structured data and the same FAQ repeated on several treks.
A site built around what a trekker needs before going.
- SEO audit with every technical issue listed and fixed in order of impact.
- New fast site in English and Spanish, with 3D relief maps of the trails.
- Pre-trek guides: the Laguna de los Tres and Laguna Torre trails, when to go, how to get there, short walks.
- Every old Google address kept working (36 URLs redirected or preserved), so no ranking was lost in the move.
- Booking flow designed for the phone, and reviews pointed to Google.
Daily impressions on Google tripled between July and October.
| Google search, web | Late June – October 2026 |
|---|---|
| Clicks (visits) | 906 |
| Impressions | 27,700 |
| Click-through rate | 3.3% |
| Average position | 11.3 |
| Daily impressions, July → October | ≈200 → ≈600 (×3) |
≈200July 2026
≈600October 2026
Source: Google Search Console for fitzroyexpediciones.com.ar, October 2026. The new site went live on 9 October, so most of its effect is still ahead.
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