El Chaltén · 49°20′S 72°53′W
Articles
Notes from Patagonia on fair markets, Booking and how hotels win back their own guests. Every figure has its source.
- 01For a fair market: letting hotels compete with BookingWe believe in a fair market. That's why it worries us that one platform handles almost seven in ten online hotel bookings in Europe. Why a hotel is better off with its own channel.11 October 2026
6 min read - 02Parity clauses: why your hotel couldn't be cheaper on its own websiteFor years, Booking barred hotels from offering lower prices on their own websites. What parity clauses are, what Germany, Switzerland and the EU Court of Justice said, and what changed with the Digital Markets Act.11 October 2026
5 min read - 03What regulators have already said about BookingSpain's CNMC, the European Commission and the EU General Court agree: Booking holds a dominant position in online hotel bookings. What each decided and what is still being argued.11 October 2026
5 min read - 04How to win back direct bookings without fighting BookingA practical guide for hotels: what your website needs to sell direct, how to show up on Google when people look for where to stay, and how to go from depending on Booking to using it as a complement.11 October 2026
6 min read - 05Your website, your authority: why SEO is more honest than the Instagram algorithmInstagram is a good shop window, but it shouldn't decide whether your business exists. Why your own website with good SEO builds brand authority, what the algorithm rewards, and what the 2026 World Cup taught us.12 October 2026
7 min read - 06How we built a planet from real NASA dataThe story of WORLD, the Andes Developers archive: a real Earth that opens above Fitz Roy, yesterday's clouds photographed by satellite, and our own map of where each piece of work was made.14 October 2026
7 min read - 07How much commission Booking charges, and how to find out what you payHow Booking.com's commission for hotels and cabins is calculated, what gets added (Preferred Partner, Payments by Booking, Genius), where to see your rate and how to work out what it costs you in a year.15 October 2026
5 min read - 08SEO and GEO: how to show up on Google and in AI answersWhat GEO (generative engine optimization) is, what the study that named it found, and what a hotel or cabin website needs for Google and ChatGPT to take it into account.16 October 2026
6 min read - 09Booking.com alternatives for hotels and cabins: selling without depending on one platformWhich channels a hotel or cabin has besides Booking: your own site with a booking engine, Google's free booking links, other platforms and returning guests. What each one costs.16 October 2026
5 min read - 10How to leave Booking.com Genius (and when it makes sense)How to opt out of Booking.com's Genius programme step by step, what happens next (six months before you can rejoin), how to pause it up to 30 days a year and how to do the maths before deciding.16 October 2026
4 min read - 11How much a website costs in Argentina in 2026: prices in dollars and pesosA professional website in Argentina costs between USD 1,000 and USD 5,000, depending on the project's size, photos, video, languages and SEO. The price in pesos at the MEP dollar rate, what moves the number and how to compare quotes.16 October 2026
9 min read - 12Booking.com and VAT in Argentina: what the property paysHow VAT and Booking.com meet for an Argentine property: commission is charged on the price including VAT, the invoice comes from abroad, import-of-services VAT and the VAT refund for foreign tourists.17 October 2026
5 min read - 13Booking engine, channel manager and PMS: what each one is and which your property needsThe difference between a booking engine, a channel manager and a PMS for hotels and cabins, how they connect, what a small property needs and why an engine without a website that shows up on Google sells little.17 October 2026
5 min read - 14How to show up on Google Hotels with your own price and no commissionWhat Google Hotels' free booking links are, what they cost (nothing), how they're ranked and how a hotel or cabin shows its own price and website next to Booking's.17 October 2026
4 min read - 15How to reply to Google reviews: the SEO your guests writeGoogle reviews count towards showing up on Google Maps and they're what ChatGPT, Gemini and Google's AI Mode show when recommending places to stay. How to reply, how to get more without breaking the rules, and the duplicate-listing mistake.17 October 2026
6 min read